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Restaurant franchises can increase customer engagement and boost sales by pairing authentic content with strategic tools like order buttons and location tagging.
In a digital-first landscape, a social media profile may be the first interaction a prospective guest has with a brand. Here’s how to build a social profile that will make a strong impression.
Restaurant brands should be strategic about where they funnel their social media efforts. Here’s how to identify the best platforms for your specific brand — and what to do on them.
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AI is changing how restaurants attract and engage customers, providing personalized marketing, data-driven insights and automated tools to enhance the dining experience.
A strong social media strategy for restaurants goes beyond food photos, focusing on storytelling, engagement, and platform-specific content to create an immersive brand experience.
A thoughtful social media strategy can help restaurants do more than promote menu items; it can build a loyal community of engaged customers.
The donut giant aims to strengthen its U.S. footprint while partnering with local franchises overseas, following success in markets like France and South Korea.
Before posting, sharing or engaging, it’s essential to know what you want your social media strategy to accomplish and how success will be measured.