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A well-planned marketing budget and data-driven forecasting strategy can help restaurants maximize their marketing investment, attract customers, and achieve long-term growth.
Understanding these key marketing metrics can help restaurant owners refine their strategies, attract more customers and improve overall performance.
A well-designed restaurant loyalty program builds customer retention, drives revenue, and enhances brand engagement through personalized rewards and digital tools.
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Through a new partnership with NVIDIA, Taco Bell’s parent company, Yum! Brands, is rolling out AI-powered ordering, drive-thrus and call centers to boost business.
A/B testing helps restaurants refine marketing strategies by testing variations of ads, emails, menus and websites to determine what resonates most with customers.
A strong event marketing strategy can increase brand awareness, engage customers, and drive long-term success for restaurants through unique experiences and digital promotion.
Legacy brands like McDonald's and Wendy’s show that brand authenticity and awareness of social trends drive engagement, customer loyalty and long-term business success.
The donut giant aims to strengthen its U.S. footprint while partnering with local franchises overseas, following success in markets like France and South Korea.