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Bonchon Korean Fried Chicken Chief Development Officer Blas Escarcega explains how restaurant franchises can move from ideation to alignment and execution across a growing system.
Many restaurant visits now begin with a Google search. To stay visible when customers search for places to eat nearby, franchise brands are investing more time in local search engine optimization.
Franchise brands are proving that smaller locations can lower costs, improve unit economics and create more opportunities for expansion.
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From compact footprints to flexible formats and hospitality-driven layouts, restaurant brands are redesigning their prototypes around the economics franchisees actually care about.
Lessons from paint-and-sip franchises, a wine bar concept and years of business ownership continue to shape the company’s approach to expansion.
As the 130-plus-unit sandwich franchise expands beyond the West Coast, Port of Subs is leaning on franchisee support and regional development to grow into new markets.
Restaurant franchises are using tech, from AI waste tracking to frying oil management, to prioritize environmentally friendly practices and improve operational efficiency.