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Strong local search rankings, positive online reviews and an easy-to-use mobile website can make it easier for customers to find and choose a restaurant franchise.
Restaurant investors are taking another look at full-service dining as operators rethink expansion, manage rising costs and find new ways to give customers an experience worth paying for.
Restaurants have plenty of competition, but a recognizable identity and strong customer relationships can help brands give diners a reason to keep coming back.
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For Wild Bill's Craft Beverage Co., an established brand and event-based model help lower two major costs that can weigh on beverage concepts: marketing and real estate.